About us

Hey there! I’m Alexis, the heart behind The Hat Lab.

Growing up, I loved helping my mom with her pop-up side hustle. It showed me how fun and rewarding building something from the ground up can be... Which is exactly how The Hat Lab started for me!

With a background in PR and digital marketing (plus a love for all things fashion and creativity), I kicked off this little side biz that quickly took off — and now it’s my full-time passion!

I’m all about meeting new faces and crafting hats that help you show off your unique style.

Thanks for following along on this journey with me. I’m so glad you’re here, and I hope you stick around!

We make custom hats — but not just any hats. 

At The Hat Lab, we bring a fun, high-end hat bar experience to both public and private events such as: corporate gatherings, wedding events, birthdays, businesses, and more. Guests design their own hats on the spot, and we help bring those ideas to life with curated details, turning moments into something wearable. It’s interactive, personal, and unforgettable — the kind of thing people won’t stop talking about (or taking selfies in)!

Not interested in events and prefer to just skip to ordering custom hats online? We can do that too! Whether it's a one-of-a-kind hat or a bulk order for your team, retreat, or bridal party, we’ve got you. We’re not about mass-produced, one-size-fits-no-one hats. This is custom, quality, and actually personal. 

You bring your style — we’ll help make it make sense.

Let’s build you a hat you’ll actually want to wear.

Creativity
We believe in bold ideas, thoughtful details, and making every hat feel like you. No copy-paste designs — just original pieces made with care. We take pride in curating unique elements that turn your vision into something wearable, personal, and one of a kind.

Community
This brand was built on real connections. From pop-ups to DMs, we’re here to show up, support others, and create something you'd want to be part of. We value collaboration, kindness, and showing up for you like you're an old friend!

Experience
It’s more than a hat; it’s an experience. Whether you’re customizing at an event or ordering online, we make it personal, fun, and easy from start to finish. From your first idea to the final result, we’re here to guide you, hype you up, and make sure you leave with something you’re excited to wear!

Want to be part of The Hat Lab world? There are a few ways to jump in:

Book Us for Your Event
From weddings to brand activations, we bring the full hat bar experience to you. Let your guests design their own custom hats on-site — fun, interactive, and totally unforgettable.

Pop-Ups & Collabs
Have a store, event, or idea you think would vibe with The Hat Lab? We’re always down to collaborate with brands and businesses that share our energy.

Follow + Share
Support goes way beyond sales. Follow us on socials, tag us in your looks, and we’ll happily repost — because sharing the experience is what it’s all about!

Let’s Keep It Personal
Whether you're a longtime customer or just curious, we love connecting with people! Don’t be shy — reach out anytime.